Under Armour to sell MyFitnessPal for $345M
The company reached an agreement to sell the health app to Francisco Partners after acquiring it for $475 million in 2015.
Under Armour’s collaboration with IBM Watson provides big data insights to advance connected fitness approach
The statement from UnderAmour also noted that the two companies would allocate employees, technology and resources to advance development of the Cognitive Coaching System, and will collaborate to define and evolve the consumer experience.
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Amidst the unprecedented dealflow in the digital health last year were a few companies using acquisitions to move in healthcare. Although fitness apparel maker Under Armour was a not a complete stranger to digital health prior to this year, its launch of UA Record and acquisition of MyFitness Pal was an interesting example. UA’s deal […]
Under Armour buys health apps My Fitness Pal, Endomondo. Now what will it do with them?
When Under Armour took the wraps off UA Record to aggregate data from several different fitness apps and wearables at CES last month, little did we know that it was building an ecosystem to cultivate the largest digital health community to date. Under Armour’s $475 million acquisition of weight management app My Fitness Pal and […]